Òpekè, an innovative fashion brand aimed
at promoting African style, has released the first ever easy-to-tie, already
pleated ready-made geles in response to this problem faced by African
women.
According
to Yinka Thomas, The CEO of Òpekè, “I used to face the ordeal of
tying my head-tie prior to events and I realized the same applied to a couple
of friends and family. It was either we couldn’t tie the geles properly, or
dress-up took forever because of our struggles with the geles and husbands
started to turn red in the face, or we weren’t ready to constantly enrich the
pockets of makeup/gele artists (no offense) she stated. I even realized
that some desired to dress traditional to church or certain functions but the
headache of head gears was the beginning of abstinence.”
She also came up with a matching jewelry
for that traditional look. The Arewa line features beads with an
interchangeable section which allow you customize and mix & match.
The gele tying tutorial video.
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